With 2024 upon us, it is time to be bold, be smart, and be forward thinking. The same old, same old just won’t do it anymore. Get a fresh start with a new look. Make a statement while elevating your competitive positioning among attractions in your geographical footprint. And do this by adopting a robust, purpose-built mobile app that will delight your guests while boosting your revenues.
Not just a pretty face.
You know your attraction competes for leisure time and discretionary spending against a long list of options. Your first impression, even before guests arrive at your venue, is an opportunity to distinguish yourself from all the rest. With the Aratag mobile app designed just for you, the days of boring maps and guides are over.
Instead, you can offer guests a visually stunning, content-rich digital experience that makes their visit easy, fun, and engaging.
Make the rounds.
It has never been so simple to navigate around your facility with an interactive map that shows where you are, how close the next exhibit hall is, the show times (or feeding times), queue wait times, ticket prices, articles and images (including video) about each exhibit—even news or announcements, like special shows or events, new animal arrivals, new babies, new attractions, and more. Even better, with GPS technology built in, your guests can know what attractions are closest to them and use dynamic mapping to get them there. With indoor mapping, guests will know where they are at all times, and what they should see next before they leave to go to the next exhibit hall. As they exit, guests will know where the nearest restrooms and food and beverage stations are located.
Change is good.
Your venue shifts with every season. The landscaping and plantings look different with colors, shapes, and smells that enhance the guest experience. The animals themselves are more (or less) active, depending on the season. And they spend more time outside. You can quickly and easily refresh your images and content to make sure guests see all that they hoped to see. The Aratag app allows them to take full advantage of all the new or renovated facilities that come onstream during the course of the new year. With paper guides and maps, it is costly to do low volume print runs at multiple times during the year. You can also reduce the need for attraction ambassadors, whose only job is to answer mundane questions and help guests find their way from place to place.
Boost revenue per visit.
Many of you feature special shows where the animals and their trainers entertain and thrill guests with their antics and tricks. The revenue from those ticket sales can be a significant boost to your daily guest revenues. Sales at your food and beverage concessions, in addition to your gift shops, are another meaningful source of revenue. Guests using your Aratag app are more likely to stop by those spots during their visit, since all those options are a key part of a satisfying and enjoyable day at your attraction.
Stimulate learning and education.
The Aratag app makes it easy for you to feature content for each exhibit (or each species) to improve guest engagement, promote learning, and make a stronger connection to your attraction. Even if your guests are in a bit of a hurry during their visit, they can replay those videos, images, and stories after they return home. Keeping this informative content fresh and interesting is not a chore anymore. Build a bond with your most valuable and frequent guests with tailored and curated images, videos, and content throughout the year. Include premium lessons and stories for those guests who thirst for a deeper dive and more understanding of what they have just seen and the world that we live in.
It’s easy, flexible, and dynamic.
We have built the Aratag app to help your guests get the most out of their visit to your attraction. With customized and engaging maps, hours, directions, featured attractions, shows, food and beverage options, your guests will stay longer AND thoroughly enjoy their time with you. Plus, you can invite guests to “opt in” to your marketing list, so you can notify them of coming special attractions or send them offers or discounts for repeat visits.
Don’t let your visitors miss a thing!
Want to learn more about delighting your guests with the Aratag app?
Guests who use the Aratag app to get the most out of their visit will return to your attraction again. And they will tell their friends about how enjoyable their visit was. We do all the work to get you started and keep you going. We customize the app with your logo and brand standards PLUS the content that your visitors want and need. Easy for you to feature and manage all the content since we handle that for you in a dynamic manner.
Take the first step to a superior guest visit to your attraction today.
1. Hit “LET’S TALK” to schedule a free 30-minute conversation.
2. We’ll provide real-world case studies showing the Aratag app in action.
3. If you like what you hear, we can get started and have you up and running in no time.